Social Bicycles

18 Aug

The Social Bicycle System from Ryan Rzepecki on Vimeo.

Lately I’ve been riding my bike to work. While NYC has already done a lot in the short time I’ve been riding to make the city more bicycle friendly, it still certainly has a long way to go. One sure-fire way to make the city more bike friendly is to increase the numbers of cyclists on the streets and to increase awareness about city cycling.

The Social Bicycle System (SoBi) is a public bike share system that uses GPS, mobile communications, and a secure lock that can attach to almost any bicycle and lock to any regular bike rack.


SoBi takes its inspiration from the bicycle shares that have grown in popularity in Europe. What makes SoBi unique is the technology involved. Each SoBi bicycle is equipped with a built-in bicycle lock, a GPS tracking device, and is synced with a server that users can checkin in via their smart phones.


The system does not require separate infrastructure and can be deployed at approximately one-third the cost of existing systems. Administrators will be given powerful tools to manage demand and map patterns of use. Users will enjoy door-to-door transportation and an interactive cycling experience that can track miles traveled, calories burned, CO2 emissions offset, and connections to other Social Cyclists.

They will be doing a trail launch in New York City this fall.

Vote for them in the Pepsi Good Idea Challenge

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