A vertical look at civilization

CRUSH and Marco Brambilla of the The Ebeling Group partnered up to create an AMAZING motion graphics installation at the Standard Hotel here in New York. This “video mural” is displayed in a panel inside the elevator and pans up or down, depending on the direction of the elevator. This motion either depicts the ascension into Heaven or the descent into Hell.

In an interview with the Director, Brambilla talks about creating collages out of different video loops and the process of having the folks over at CRUSH stitch them together. Rather than using a game engine to run all of 500 individual loops, the team created one large 1920 x 7500 canvas that scans up and down. Once the layout was on the canvas the artists had to go through it again and transform it from 2D to 3D, giving it the depth that the director sought after.

You can read the full interview with Marco Brambilla and see a hi-def video here. You should definitely take a peek at the hi-resolution version because with this piece the devil is definitely in the details. The amount of elaborate and intricate loops is what really makes this an amazing installation.

Hopefully I’ll get a chance to visit The Standard soon and check it out in person.