Comments on: Skittles leverages social media for homepage http://www.johnnyjuice.com/blog/2009/03/03/skittles-leverages-social-media-for-homepage/ Thu, 29 Sep 2011 17:06:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: slim http://www.johnnyjuice.com/blog/2009/03/03/skittles-leverages-social-media-for-homepage/comment-page-1/#comment-31 slim Mon, 09 Mar 2009 14:24:32 +0000 http://www.johnnyjuice.com/blog/?p=321#comment-31 I think it was perfectly executed, perfectly timed, and perfect for the brand. They've thrown the bulk of their money into content for their YouTube video channel, so pointing "skittles.com" to their YouTube profile is appropriate. I think it was perfectly executed, perfectly timed, and perfect for the brand. They’ve thrown the bulk of their money into content for their YouTube video channel, so pointing “skittles.com” to their YouTube profile is appropriate.

]]> By: Johnnyjuice http://www.johnnyjuice.com/blog/2009/03/03/skittles-leverages-social-media-for-homepage/comment-page-1/#comment-28 Johnnyjuice Wed, 04 Mar 2009 14:34:05 +0000 http://www.johnnyjuice.com/blog/?p=321#comment-28 Ha! Yeah, it's a total Modernista bite. But wherever there is a good idea imitation will always happen, it's inevitable. While this approach is clearly appropriate for a creative ad agency website. I just don't see how it fits with the (existing) Skittles brand. Seems out of place. Ha! Yeah, it’s a total Modernista bite. But wherever there is a good idea imitation will always happen, it’s inevitable.

While this approach is clearly appropriate for a creative ad agency website. I just don’t see how it fits with the (existing) Skittles brand. Seems out of place.

]]> By: Chris Swain http://www.johnnyjuice.com/blog/2009/03/03/skittles-leverages-social-media-for-homepage/comment-page-1/#comment-27 Chris Swain Tue, 03 Mar 2009 20:59:30 +0000 http://www.johnnyjuice.com/blog/?p=321#comment-27 When I first seen this the only thing I could think of was the Modernista site you showed me last year. You all should have patented that idea! :) When I first seen this the only thing I could think of was the Modernista site you showed me last year. You all should have patented that idea! :)

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